Advertising & Marketing
Print
There are a multitude of print advertising options, from trade publications to magazines and newspapers. Your audiences may be local, national or even global. Our highly skilled and experienced media consultants will help you select effective print mediums based on your target market, as well as your budget.
Click here to see our print portfolio.
TV and Broadcast
How do you reach consumers who download their own music and never read the Sunday paper? Through Cable and Broadcast advertising – the current dominating force on television. A powerful tool for reaching the masses, Hooah makes sure your message gets both seen and heard with Cable and Broadcast advertising. From demographic definition to creative development, we handle all the technical and creative aspects of your media development and purchase.
Radio
Unlike all other marketing and advertising mediums, radio is the only one the consumer never sees. Keys to capturing your audience with effective radio advertising include compelling and bold elements, along with sufficient frequency. Hooah knows about consumer response patterns in relation to radio media campaigns, and how to effectively reach your target audience. Mastering your space on the radio requires a span, targeted media plan. Hooah has the experience and know-how to create it for you.
Outdoor
Called the most powerful of all advertising mediums, outdoor advertising catches the consumer on the way to the buy. Why outdoor advertising? Because it speaks directly to your target audience.
Search Engine Marketing (SEM)
Turn visitors to your website into paying customers by targeting the exact audience you’re after. Search engine marketing puts your product in front of your consumer at the moment they are ready to buy.
In 2006, Americans spent $9.4 billions dollars in search engine marketing. Not sure what to make of it? Look to Hooah for help. We can design, implement and monitor paid and natural search engine marketing campaigns for your business. Best of all, SEM is one of the easiest forms of marketing to track. With our tracking tools, you’ll always have a crystal clear picture of what your ROI is.
SEO
Do you need visitors to your site who are desperately looking for your product or service? You need SEO. Using SEO, Hooah brings visitors to your website who are actively searching for you. SEO has one of the highest ROIs, and success can be directly tracked. Another crucial benefit of SEO is your increased usability. By using the same keywords as your visitors who are searching for your product or service, you literally speak the same language as your visitors.
Online
The key to online advertising is to create engaging and memorable impressions. Online advertising is unique because your target audience can easily filter out your message if your ad isn’t effective and creative. At Hooah, we beautifully design online ad campaigns and microsites that are effective at delivering your message, and are memorable with your audience.
Blogs
Starting a blog is simple, succeeding with it is not. Having a successful blog means more than throwing a template together. It takes time to set up, research and write a quality blog. Corporate blogging is now becoming as common as SEO. To reach the potential for what a blog can do for your business, you need a strategy and an understanding of fundamental of Blogger Relations.
Hooah can develop a blog that will effectively keep your website fresh in the search engines, generate leads, demonstrate corporate leadership and increase your visibility.
E-mail Blasts
Opt-in e-mail marketing is growing as a cost-effective alternative to direct mail. It’s a very savvy, yet very inexpensive marketing tool that goes to past, current and prospective clients. An opt-in e-mail marketing campaign drives users to your website, where you can then track and store their information. Whether its announcing a discount, a holiday promotion or a weekly special, Hooah offers effective reporting tools so you can track the ROI on email blasts and compare it to your other marketing efforts.
Direct Mail
Direct mail is a marketing method that gives you total control over your message. Our experienced marketing strategists know how to select targeted mailing lists so that you’re practically guaranteed a response. Because of its consistent proven success, direct mail is commonly used by small businesses. The generally accepted success rate of a well-planned campaign is a 2-3% return. To kick off a productive direct mail campaign, Hooah has the industry experience, research tools and design skills on hand.
Brand Launch
Choosing the most effective marketing strategy for your brand launch is critical. Hooah works with any size brand launching campaign, in any and all major markets. We can outline a launch strategy and a marketing plan 6 months to 5 years in the future.
Contact us to effectively kick off your brand and maximize your marketing dollars at the same time.
Start-Ups
We want your business to succeed. To project the right message, you need a professional appearance that tells customers you’re serious about what you do.
Our start up packages are cost-effective and go a long way to building your brand identity. We create dynamic copy and graphics that leave a memorable impression. Written with keyword rich text, your website is not only a marketing tool, but a projection of your image. Our optional integrated Content Management Systems (CMS) in our websites enable you to make changes without complicated editing tools. Our advertising strategists determine the most effective ways to get the word out about your business.
We figure you have enough stress on your shoulders; let us worry about your marketing and advertising. We can strategize a start up package for your advertising for as little as 6 months or as much as 5 years in the future.
Contact us to learn more about the elements in our start up packages.
Public Relations
PR is a great way to reach the masses as inexpensively as possible. It also carries seven times the credibility of advertising, studies show. PR involves the creation and distribution of stories published in broadcast media such as newspaper, television, radio and magazines. The majority of the time, PR is left ambiguously in the hands of the media.
Hooah knows how to strongly develop your image in the media, and provides you with an advantage over competitors who do not use PR effectively.
Events
Hooah offers event planning services so you can focus on your clients, and not the stress of organizing the details.
Our event planning services include finding hotel accomadations and making reservations, transportation, and sign and badge card design and printing. Catering and entertainers are also easily arranged through us.
On the technical end, we’ll cover your event presentation (video and interactive) and your stage and sound set up. On site or in studio Photography services are easily arrnaged through our office as well.
When planning your next event, Hooah has it under control.